RESEARCH

In the future, this section will contain summaries of key academic articles and industry reports that bear on shopper marketing. If you come across or author a publication or presentation that you want summarized here, please forward that information to Dr. Dan Flint at dflint@utk.edu.

Here you will find research and conceptual articles authored by faculty on aspects we feel are related to shopper marketing challenges. They span the topics of consumer and business buyer behavior, consumer goods marketing tactics and strategies, branding, retailing, advertising, business-to-business marketing, and supply chain management. (Coming soon)

Here you will find executive reports produced by consulting organizations and associations concerning shopper marketing. (Coming soon)

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale, Markus Stahlberg and Ville Maila (Eds.)

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers, Bridget Brennan

Inside the Mind of the Shopper: The Science of Retailing, Herb Sorensen

Brick & Mortar Shopping in the 21st Century, Tina M. Lowrey (Ed.)

Consumer Centric Category Management, ACNeilsen with John Karolefski and Al Heller

Why We Buy, Paco Underhill